100 innovative business ideas of 2022

If you want to start a business, but you don’t know exactly what sector you should choose read these 100 ideas to  find inspiration. a man working

  1. Help in the management of digital business taxes

The payment of taxes represents a headache for most entrepreneurs. Not only in terms of disbursement but also in terms of meeting deadlines according to the established schedule and calculating them. One example is the Quaderno solution, a digital platform for digital business tax management that helps you issue invoices with automatic calculation of the VAT that you have to apply anywhere in the world. In addition, and as they say, with all the tax information collected with Quaderno, the completion of tax forms is a matter of minutes, not hours.

  1. Quality homemade food at home

You can either set up the business on your own, sell the product to one of the thousands of ghost kitchens already operating or offer it to any other catering establishment. The key to success is that the food must be healthy, tasty, and well-cooked to be served at home with the same efficiency as fast food.

  1. A hair clinic

The hair clinics market will move $250,000,000 in 2022. The national offer is indeed growing at a breakneck pace. However, there are still opportunities to open new clinics, especially if we consider the federal sector’s objective of snatching the leading role in hair tourism from Turkey. The market is enormous if you think that around 50% of the population has hair loss problems and that a large part of this group is willing to pay for a solution. In addition, according to Google trends, one of the questions most frequently asked last year to search engines was “why does hair fall out?”.

  1. Online training

This segment keeps growing, and it does so in all specialties and ages, from remedial classes within formal education to training for investors or embroidery. The challenge here is to gain the client’s trust, who is aware of the presence of many sell-outs dedicated to teaching something that the teacher does not practice.

  1. Online language teaching

Learning a second language is still among the most popular businesses, so any solution that helps to close this gap effectively seems to have guarantees of success. Solutions such as Lingualeo are working on this.

  1. Privacy on the net

Users are increasingly annoyed that, after performing a search on the Internet, they are bombarded for days with advertising related to that search. They now want to control their data, and any solution that guarantees their privacy and does not take advantage of them has a good chance of success.

  1. And if you exploit their data, you pay

This is one of the proposals that is gaining more weight in the market. Companies such as Kubikdata have found their opportunity here, where they say they want to change the rules of the game in the online advertising market. To this end, they have designed an application that allows all interested parties to receive advertising and charge for its consumption.

  1. Support for female entrepreneurship

Supporting women entrepreneurs has become fashionable. Not only because it is urgent to put an end to a gap that leads to 50% of entrepreneurial talent being wasted, but also because it is one of the cross-cutting axes for society. In line with this purpose, various public institutions have opened a new line of financing aimed solely at boosting female digital entrepreneurship.

  1. Emotional well-being applications

Taking care of emotional health is nothing new, but the pandemic has triggered more significant interest in monitoring mental balance and knowing how to manage moments of crisis. As a result, there is growing consumption of applications that help with guided meditation or training relaxation exercises. Braintap is one of them where they promise to restore the brain’s natural balance to feel relaxed and revitalized at any time and in any place. With hundreds of guided meditations, sleep sounds, and music for concentration, Headspace also stands out among entrepreneurs’ favorites.

  1. Of course, the Metaverse

people sitting in VR glasses

We understand Metaverse as the virtualization of physical spaces of all kinds, from work offices to music concert halls. Following this trend, business proposals appear, offering musical experiences at another level. But some brands invest in providing metaverse experiences, such as Nike and its shoes based on blockchain technology with which users can run in the form of an avatar.

  1. Regional innovation consulting

One of the ways out for many SMEs in times of crisis is to refocus their businesses and develop new products. It makes sense to set up regional consulting firms specialized in new product design (everything to do with industrial design, market research) or international marketing that focuses on traditional businesses and sectors.

  1. Hyperlocal news

In the United States, there are already different online media, such as Patch.com, which are limited to providing information on neighborhoods within districts or small towns. The aim here is not to provide information on international conflicts or news of global relevance, but rather to report on nearby changes that directly affect citizens, such as, for example, reporting on changing traffic and mobility restrictions.

  1. The new model of escape rooms

Most of the escape room businesses were affected by the pandemic and confinement, but many knew how to adapt their games to the digital environment. One way to enrich them would be to incorporate Virtual Reality, an option that, for now, many seem to discard due to the cost of this technology. This does not detract from insisting on searching for new user experiences and more creative plots capable of engaging as a Netflix series does. Many brands seem to be joining this trend as a different way of interacting with consumers.

  1. An energetic community

It is a way of empowering consumers to control the energy generated and consumed. In addition, its creation has the approval of the plans of the Executive. The Ministry for Ecological Transition and the Demographic Challenge has recently approved the regulatory bases for granting aid under the incentive program for singular pilot projects for energy communities.

  1. New gym concepts

Technology is also helping to reinvent gyms. RockFit is an example of these new proposals presented as an entertaining personal training space. They apply escape room strategies and rely on technologies such as artificial intelligence.

  1. Slow tourism

It is gaining more and more followers, many of whom, rather than pursuing adventure tourism and risk, are looking to enjoy the landscape calmly and without the need to be trained in sports. This proposal includes businesses such as Oku Japan, focusing on escaping the crowds providing small accommodations and well-kept itineraries for walking and cycling.

  1. Working against food waste

We are not just talking about a trend but a legal obligation dictated by the government to combat food waste. The rule affects the entire food value chain, from production in the primary sector to the surplus in a restaurant at the end of the day. All of them will have to articulate measures to alleviate this problem. Therefore, creative solutions are needed to reduce food waste or encourage its reincorporation into the value chain.

  1. Subscription restaurants

The overwhelming model of the subscription economy has already reached the restaurant industry. It is nothing new that people who are used to eating out every day tend to repeat the establishment, but they are not always encouraged to do so, nor is it always possible to serve them, as happened with the confinement. Faced with these circumstances, some restaurants have launched a membership service, such as Wetaka, with a personalized weekly subscription model of taper home delivery.

  1. Alternatives to QR codes

In the beginning, OK, but now we are starting to get a bit fed up with swiping our cell phone over a QR code that takes you nowhere or leads you to an advertisement instead of a letter. Add to that the risk of being hacked by cybercriminals and the vulnerability of our data. Alternatives to QR exist, such as NFC technology or light-based data transmission. Still, it is not so much the technology as the determination of many to track us with it.

  1. Zero contact

safety distance

Avoiding touching surfaces where thousands of users pass by every day is a habit implanted in most of us due to the coronavirus. The worrying thing is that it has taken a pandemic to make us aware of certain hygiene practices to avoid contagion. To this ‘discovery,’ numerous business opportunities are being added. One of the most innovative solutions corresponds to the Azcoyen Group. They have patented a technology called Distance Selection that allows the selection of products in automatic vending machines without touching any surface.

  1. Live commerce

Live commerce is based on a new way of selling in e-commerce. They use influencers or coaches who are in charge of presenting a product through live streaming. The audience can follow the presentation, ask questions or make suggestions. It’s like a live interactive teleshop. Proponents claim that conversion rates soar dramatically with this method. The model has long been a success in China and now is moving slowly to Europe and America.

  1. One-to-one retail

This is about offering highly personalized experiences and putting the customer at the center, not the concept but each specific person. We are not talking about a new model, as there have always been, for example, tailors who made a tailor-made suit for you. Still, the same dynamics can be extrapolated to other areas of the economy or go a step further by giving appointments for private shopping or, as they do in Genesis Concierge, with a personalized car purchase service that provides the customer with a concierge who, in addition to taking the car to the door of the house, trains the customer in its handling.

  1. Sustainable weddings

Suppose you are concerned about the environment and are about to celebrate your wedding. In that case, it does not seem very coherent a ceremony in which everyone has to travel by car or spend a lot of money on a dress that you are only going to wear one day. You will have to consider an eco-wedding that, if not 100% sustainable, at least comes as close as possible. In this direction point, brands like the British Sustainable Bridesmaid Dresses make sustainable wedding dresses.

  1. Support services for parents

Many ended up with stress triggered by circumstances that forced them to work at home and with children without school. Hence the recent success of specific platforms that offer a support service for tasks such as learning or entertainment for children. Nannyfy is one of those success stories. With the coronavirus, they decided to reorient a business that previously offered ‘babysitters’ at home to give classes by video call to children.

  1. The new travel kit

Every time we travel, it is time to add a complete protection kit to our luggage consisting of masks, sanitizer, refillable bottles, wipes, or any other utensil that you want to reserve for personal use. The sale of this type of disinfection and single-use products has skyrocketed.

  1. Awaiting a great blackout

Time will tell whether it is well-founded, but now that the message of the possible risk of a significant blackout has begun to spread, panic-stricken consumers have rushed to buy stoves, flashlights, and candles just in case. Solutions such as Elliot Cloud, a spin-off of the Riojan company Bosonit, which a few weeks ago launched a new tool on the industrial market to optimize energy expenditure by instantly choosing the most economical option, seem to be somewhat more efficient.

  1. Mystery shopping

Companies are looking for efficient ways to ensure that customer care and service processes are complied with, especially those operating on a global scale and with offshore teams. Solving these problems is the task of the mystery shopping industry, and companies such as IO Research, experts in market research, focus on the specialization of these services.

  1. Home care for the elderly

Eighty-seven percent of the elderly prefer to live in their own homes rather than move to a residential or health center. With this in mind, companies such as Cuidum, Depencare, and Cuideo were set up, all of which provide home care services. But also to combat the loneliness suffered by many of these people at home, solutions such as adopting a grandparent are beginning to increase, connecting them with younger generations.

  1. Distribution and maintenance of 3D printers

There are already many manufacturers of 3D printers and relevant equipment. Still, the intermediation services between producers and buyers, with advice and explaining the differences of each one based on the needs of each business or individual, are businesses with little cost and many possibilities to succeed.

  1. The 5G, the 6G, and total connectivity


Despite the fact that for ordinary users 5G will be more than enough, we should not forget that big data corporations need to transfer data as quickly as possible, because the volume of data is enormous. Providing services to such companies can be a very profitable business.

  1. Cybersecurity

As absolute connectivity increases, cybersecurity solutions will become increasingly important. This is not a trend but a real and growing need, so it is currently one of the fastest-growing markets globally since it is one of the natural consequences of digitalization. Also, to boost its growth, the government is allocating significant financial resources, such as the 224 million dollars announced by the National Cybersecurity Institute (INCIBE) in Innovative Public Procurement contracts.

  1. Voice technology

We tend to type less and talk more, hence the success of virtual assistants, chatbots, smart speakers, and voice identification systems. Some say that the voice revolution, voice tech, has only just begun, with predictions that the funds allocated to the voice business will triple by 2025.

  1. Phone Case Business

Since smartphones became expensive and fragrant, a phone case is a must-have for every customer. Considering the fact people want phone cases to be not only protective but well-designed and unique, this niche can be very promising.

  1. Specialized consultancy

Not everything has been said in the world of consultancy. New technologies and economic models open the door to numerous possibilities within the consultancy sector. It is a matter of looking for a profitable niche and specializing in it as they have done, for example, in groWZ Consultants, a commercial consultancy with a service for the hybrid seller.

  1. Vending of erotic toys

For some time now, vending machines have been increasing in hotels in Japan to serve the purchase of erotic toys. The risk of these vending machines is that minors access them, but it can be an exciting business if they are located in cool places. For example, Conchi Ameskoa, a shopkeeper from Navarre who installed one of these vending machines next to the delicatessen she runs and which worked very well during the Covid period.

  1. A vertical vegetable garden

It is based on producing stacked food in closed and technologically controlled environments. It eliminates the need for agricultural land and allows production to be taken to urban centers, even if it is only for fruit and certain vegetables. When set up on a large scale, vertical orchards have proved to be an opportunity to make millionaires out of companies such as the AeroFarms.

  1. Biometric solutions

According to Statista, the value of the biometrics market is expected to reach 55.42 billion dollars by 2027. Furthermore, the same organization predicts that global spending in the identity verification market will grow exponentially in ten years, from 4.93 billion in 2017 to more than 18 billion in 2027.

  1. Vegan fashion


No wool, no down, no leather, no silk, no animal fur of any kind. Amapola Vegan specializes in a vegan, ethical and sustainable fashion. An essential part of the project focuses on discovering and supporting brands that meet ethical criteria regarding veganism, respect for workers’ working conditions, and sustainability.

  1. Talent on demand

It is a solution that consists of exchanging a company’s talent for other services and offering talent to exciting projects. The company specialized in what is known as secondment is Elite-work, where they present themselves as pioneers in the exchange of professionals between companies.

  1. Forensic cleaning

There are already companies specialized in traumatic cleanings, which generally refer to forensic cleanings. That is to say, cleaning and disinfection of spaces where an animal or human death has occurred. Forensic cleaning aims to contain and eliminate possible pathogens and harmful agents that have arisen due to the circumstances that have happened in the space to be cleaned. The elimination of any human or animal biological remains is essential for the recovery of the room so that it can be used again with normality and guarantee that there is no risk to health.

  1. Organic products for sale abroad

The sale of bioproducts (organic and functional foods) is expected to grow considerably in developed countries. Through the Internet (it fits for price, size, and market), organic products (already on the market) can be offered in any country.

  1. Investing in whiskey casks

You may not know it, but investing in whiskey barrels is very lucrative because the barrels naturally revalue and acquire a constant value as the spirit matures. That makes them a fantastic investment option to protect yourself from market volatility.

  1. The Halal market

The Halal market targets only Muslim consumers, a potential of more than 1.7 billion, and a growing industry governed by its standards and certifications. According to the Halal Institute, this term includes everything permitted (according to Koranic precepts). Therefore, it is beneficial and healthy for human beings, leading to improved quality of life and a reduction in health risks. Entering this market is not easy, but if you succeed and adapt to its rules, the business opportunity can be immense, as the company Cecinas Nieto, with a Halal production plant.

  1. Hiring of butlers

Companies such as Mayordomos offer the possibility of renting the services of a specialized butler on an occasional basis. According to them, these professionals are experts in private personal service, protocol, etiquette, and ceremonial, for temporary assignments and short or long-term projects at the national and international level.

  1. A hospital for toys

This is what RIMAR is dedicated to in the toy hospital, a company founded in 1945 to manufacture antique handicraft toys made of sheet metal, wood, cardboard, etc. With the advent of plastic, the activity took a turn, and from 1952, it was dedicated to the repair of all kinds of toys, with or without mechanics, national and imported.

  1. Creation and distribution of wearables

The wearables market for health and wellness tracking has continued to grow worldwide throughout 2021. Market leaders Apple and Samsung have maintained double-digit market shares, although most of the growth has come from smaller companies.

  1. Garage rental

The garage rental market has experienced significant growth in recent months. The return to offices and business centers is leading to the emergence of new business ideas around this sector. One of them is Parclick, a platform that helps users find parking spaces in different cities and areas.

  1. Board game development

board game

It is a trend that never goes out of fashion; it was one of the verticals that grew the most during the pandemic. And if you have the idea of a new game and don’t know how to design it, you can get help from companies like The Game Crafter, where they help you create it.

  1. Niche Coworking

There are more and more coworking spaces for all tastes from just for women entrepreneurs, such as The Women Station, to rural or ecological shared workspaces.

  1. Co-living

The next step in the evolution of shared workspaces came with co-living, a new residency formula that attracts investors. Restricted until now to young students or itinerant professionals, co-living spaces are now also offered only for entrepreneurs, such as The Start, or seniors, also known as senior cohousing, an alternative to the residential model.

  1. Acquire old houses, rehabilitate them and sell them again

It is known as Flipping Houses, a booming business in the United States aimed at investors in the real estate sector. It consists of locating dilapidated houses or buildings, acquiring them, rehabilitating them, and selling them again at a much higher price than the original one. It is unnecessary to have the capital to start up and acquire the first properties because the first thing you have to do is find investors who will advance you the money.

  1. A theme park for dogs

As some understand that the dog world also has the right to leisure, ideas arise such as Perriland, a theme park located in Zaragoza for dogs to socialize and have fun in their way. They organize experiences focused on dogs, such as a tourist route through the Manubles Valley, in Calatayud, for you and your pet.

  1. Digital Dating Consultant

It consists of helping others to flirt by writing their presentations and profiles in spaces such as Tinder and then managing their dates. They are known as ‘love freelancers.’ Sometimes, they are obliged to act as psychotherapists when the date does not work out. It’s like First Day, but digital.

  1. Expert in blockchain and cryptocurrencies

It has its barriers and a steep learning curve. Still, suppose you are already an expert in blockchain technology and the crypto world. In that case, the options for setting up a business around this specialty are numerous, from becoming a cryptocurrency trader to working as a financial advisor or offering professional services related to blockchain, such as asset tokenization.

  1. Insurance sector

Technology projects applied to the financial and insurance sectors have become the darling of investors. And they continue to be, along with Insurtech, as the latest report on Investment Trends Q3 2020 of the Bankinter Foundation’s Startup Observatory showed.

  1. Repair of electronic devices

Computers, tablets, cell phones, video consoles, automatic robots, 4K televisions, and so on. The more technology surrounds us the more device repair experts will be needed. CyG represents a notable case of success in Sustainable Tech, with a presence in more than a hundred countries. They repair more than 500,000 electronic devices per year with around 20 million dollars per year.

  1. Corporate gifts with experiences

Years ago, companies gave baskets full of sweets and liquors to their employees, and only on special occasions. Today, there is a substantial trend change in the way we give gifts, and companies are leaning towards sensory experiences. In this context, companies like Bigbox, which specializes in experience gifts, are appearing, offering options for companies that give their collaborators and clients the possibility of choosing their gift. They can enjoy a unique moment, deciding what experience to make: a lunch outing, a spa day to break the routine, an outdoor adventure, a weekend getaway, and much more.

  1. Bulk food sales

Such businesses apply the Zero Waste philosophy. In addition to offering only the sale of local products, they dispense with any type of packaging other than a cloth bag or a container that the customer brings from home. Businesses such as unPacked Shop, a bulk supermarket that sells sustainable, ecological, and plastic-free products, are positioned along these lines.

  1. Solar panel repair

solar panel repairing

The Business of repairing solar panels is not for everyone since it requires some specialization and technical knowledge and a lot of patience and manual labor. It would be almost like an artisan work derived from new technologies. Hence the price for the repair of a solar panel costs an average of $1,840. Usually, the same manufacturing companies are then dedicated to their maintenance and repair. However, others have specialized only in this, such as Dankesol, experts in solar energy and maintenance and repair of renewable energy equipment.

  1. Products with Cannabis

You can see how Cannabis works with The Beemine Lab, a company pioneer in products derived from Cannabis. This company develops a complete line of products made with natural ingredients such as CBD and honey without pesticides, and 100% free of animal cruelty. There are, however, a multitude of products in different formats to which Cannabis can be added as an ingredient, such as creams, lotions, lipsticks, balms, or oils, among others.

  1. The Dynamic Shuttle

This is a shared transport service that has already established itself in cities such as New York, with more than 100,000 daily users, Tokyo, London, and Berlin. It has been set up by Celering, a startup specialized in offering mobility services to cities, companies, and individuals. The Dynamic Shuttle works with a technology based on artificial intelligence algorithms that represent the latest mobility trend. This new way of traveling, with chauffeur and shared vehicle, is an effective solution to problems such as congestion, traffic jams, public transport schedules and, at the same time, it reduces pollution and improves the quality of life in cities by making it easier for citizens to get around.

  1. Recruitment platforms

The Human Resources sector is also moving towards digitalization. On the other hand, the work of its professionals is now more complicated, with many offshore teams and highly technological profiles that are difficult to assess. They need, therefore, tools that facilitate their tasks, such as the one offered by Personio, a German company that helps the HR department to digitize and optimize all processes that have to do with people management. Vacation management, document management, payroll, time and attendance control, employee onboarding, performance evaluation.

  1. Couples counseling and therapy

Before breaking up with a couple, many people choose to try to save it by seeking help and mediation. Specializing in this branch of psychology can open the doors to an exciting niche market.

  1. Common medical nomenclature

There is a niche for a consultancy that works together with hospital documentalists to support them in standardizing the codes they handle daily.

  1. A churro shop

How to make churros was another of the searches that people did the most on Google last year. We missed the consumption of one of our most traditional products at breakfast and snack time.

  1. Landscaping

Now that all local administrations are trying to recover the splendor of their parks and gardens and individuals are trying to surround themselves with greenery in their homes, providing solutions that guarantee the beauty of the spaces combined with sustainability can be very successful.

  1. Exporting product packs

A good idea now to sell food outside is to do it through a consortium of food producers. Are there products from a specific geographical area (it is a way out for traditional/rural businesses)? Even wine and oil, which are more complicated, can be included in the pack.

  1. Animal Welfare

According to the international standards of the OIE, animal welfare designates “the physical and mental state of an animal about the conditions in which it lives and dies.” We are still awaiting the approval of a law that regulates it. Still, more and more customers are taking it into account when purchasing a product, hence the success of tools for monitoring it. One of them is Ixorigue, a startup that wants to make the lives of farmers and shepherds easier with a monitoring solution for extensive livestock.

  1. Insect farms

The consumption of insects provides proteins, fats, fiber, and micronutrients such as iron, calcium, and magnesium. Eating 100 grams of crickets is equivalent to two large eggs, or 100 grams of mealworms contain 24 g of protein, while Atlantic salmon contains only 20 per 100 grams. Based on arguments like this, more and more businesses appear to use insects as food ingredients, both for animal and human consumption.

  1. Sensory intelligence

It is based on knowing the most pleasing products and flavors to our senses, from visual to taste or touch. Having this information can be very useful to companies when designing a new product to launch on the market or to set a space. Companies such as Tastelab are successfully engaged in facilitating this information in the food industry. They help establish successful products and control that the sensory quality that was initially designed is maintained.

  1. Artificial Intelligence for Legal Professionals


Making judicial decisions based on the use of technologies such as artificial intelligence or machine learning complicates the work of legal professionals who could find themselves in the position of clarifying whether they are dealing with a person or a corporation or whether, on the contrary, the person responsible for the negligence is a software or an algorithm.

  1. Niche Retailers

There is always someone who identifies with one of the many urban ‘tribes’ that emerge. Each one has its clothing, its quirky accessories, and gadgets. Placing one of these trends and positioning yourself among the first to satisfy the demand can become synonymous with success.

  1. Subscription boxes

A subscription box is a business idea on the rise in recent years, through which business managers charge a monthly fee for the fact that their customers periodically receive a package with content related to the professional sector to which the online store belongs, and here fits everything from pet supplies to beauty kits or food ingredients.

  1. Provide experiences

Brands no longer seek to offer a quality product; it is now about going further and accompanying the purchase with experiences. The more original and enriching, the better. Sometimes, the companies themselves are in charge of designing them, but they do not always have enough time and resources to do so, and they turn to other companies that specialize in this area to provide them.

  1. Creation of audiovisual content

The demand in this field is growing steadily. Twitch, YouTube, Movistar+, Netflix, Amazon Prime are clear examples of this, and their growth opens the door to a large part of the creative industries, from scriptwriters to music producers.

  1. Home chef

This involves hiring the services of a private chef, such as those offered by TakeaChef, to come to your home with all the necessary ingredients, prepare the food and entertain your guests not only with quality cuisine but also with a pleasant experience.

  1. Portable medical devices

It is not only about meeting the growing demand of individuals in the use of wearables but also helping medical professionals with support devices for remote monitoring of the evolution of patients or to anticipate a diagnosis. Solutions that point in this direction are, for example, Sense4Care, experts in detecting and analyzing human movement patterns applied to health. Their portable systems are wearable and capable of monitoring falls, wind, posture, and motor symptoms related to specific conditions.

  1. Meetic for all hobbies

Everyone knows sites like Meetic. Imagine a premium and niche portal of this type: mountains, sports, travel, gardening.

  1.  ‘No code’ sector

No code is often categorized as a philosophy. The companies that move around this market are responsible for providing tools that do not require programming to create digital products. Proof that this is a booming sector can be found, for example, in companies such as the U.S.-based Webflow. The mission of these companies is to provide others with tools to create digital products that, until recently, could not be executed without the work of an expert programmer.

  1. Social economy

The social economy is emerging exponentially. Numerous initiatives in different fields are being promoted to focus on caring for people and the planet. This need to focus on transforming the economy through entrepreneurship is, in many cases, an opportunity for self-employment and the creation of a diverse and local business fabric.

  1. Running a blog


A blog is a business idea that will be profitable forever. People always seek a source of expert information which can be someone’s blog. Blogging can be a first step to creating a huge business, as being a blogger grows your popularity and brings new useful connections to life.

  1. Help to open companies in other markets

Often, the local experts in the country of destination help and advise you in the processing and opening of a company in a country other than the country of origin. However, after moving their residence to another country, other entrepreneurs create a consulting business for other compatriot entrepreneurs who choose to open in that market.

  1. Invisible payments

Fintech says goodbye to money, at least the kind that can be touched. Nowadays, it is already challenging to find a young person with 5 dollars in his wallet. They are opting for electronic payments via cell phones. Successful solutions such as Stripe or the new model of physical stores created by Amazon have found their business opportunity in this trend.

  1. Cloud computing

The pandemic and teleworking encouraged many companies to increase spending in the cloud to host all the digital content instead of having it scattered across different servers and devices. Forecasts suggest that this trend will continue to grow in every industry, even as we contemplate returning to in-office work. According to the consultancy firm Gartner, the big push will come from what is known as the distributed cloud, i.e., the distribution of public cloud services in different locations.

  1. Fighting Fake News

We never had so many fake news stories circulated as now. Much of the blame is attributed to the networks. Solutions such as the British Fabula AI, a deep learning startup for detecting fake news acquired last year by Twitter, are emerging to identify them.

  1. Marketplaces still work

Marketplaces continue to be the preferred purchasing option in all the products analyzed, showing growth in all of them except the electronics sector. Selling in marketplaces is a good step for the first online sales. The most significant advantage for consumers is that they offer an attractive service for customers with a wide range of products at affordable prices. There is, however, an increase in marketplaces specializing in particular products.

  1. Local Ecommerce

Now that practically all businesses have been digitalized and have added the online channel to their sales, local eCommerce based on local companies is also beginning to boost the economy of specific companies or population centers.

  1. Harnessing CO2

This is another of the business opportunities that have been revealed lately. It is based on recovering the CO₂ emitted into the atmosphere, recovering the carbon, and storing it for new uses. Within the circular economy model, it is a line of research in which several startups are already working.

  1. Funeral Market

Believe it or not, also the funeral market lives its peculiar digital transformation. It does so hand in hand with technology and the emergence of new ideas that put the focus on this market that some already call Funeral Tech. Solutions such as the Iteralix or Recompose, where they propose to use the corpses for arable land.

  1. The cultivation of algae


It is another product in fashion and to which all kinds of properties are attributed, from food to medicinal, cosmetics, antiviral agents, among many others. Its properties, applications, and commercial uses are almost as numerous as various types. Faced with the business opportunity, some are dedicated to collecting them and others, the majority, to cultivating them. Asia is the world’s largest producer, but initiatives in this direction are also beginning to expand in Europe, such as Zeewaar, founded in 2013 as the first seaweed farm in the Netherlands.

  1. In lifestyle

Most of us express our attitudes, interests, and opinions through the lifestyle we lead. The concept is broad, but we most often reflect it in fashion, leisure, food, or decor.

  1. The silver economy

It is called the silver economy, which arises due to the increase in longevity and the inversion of the demographic pyramid. It encompasses the different stages of life that are lived from 55-60 years of age and all the activities, products, and services devised to meet their very diverse needs. The Silver Economy analyzes the consumption patterns of this segment of the population, creating market niches with great potential.

  1. The new luxury

More new experiences than possessions are the path some are marking out for the new luxury. Another trend in this field is the entry of the circular economy. Encouraging sustainability, it has become fashionable to sell second-hand luxury goods, sometimes driven by the brands themselves.

  1. New direction of the collaborative economy

Whenever there is a crisis, there is talk of the collaborative economy as a valid alternative for scarce finances. But the collaborative economy is also taking a new direction, now encouraged by responsible consumption and sustainability. Both cooperative and circular economy models are expected to have a long and brilliant future in any area of the economy.

  1. Podcasting

Similar to running a blog, podcasting becomes more and more popular. Long and deep conversations on a particular topic is a point of interest for people worldwide. For example, Joe Rogan’s podcasts reach a million of listeners monthly.

  1. The behavioral Internet

The Internet of Behavior (IoB) is a step beyond the Internet of Things (IoT). The IoB brings together data from the digital and physical world to convert the information they provide into knowledge to influence actions and behaviors through feedback loops from a behavioral psychology perspective. The IoB affects consumer choice, but it also redesigns the value chain, so its use requires high ethical standards.

  1. The value of intangibles

In some cases, intangibles can represent up to 80% of a company’s value. A recent conference organized by CEVIpyme highlighted the importance of this type of asset in helping companies move forward. It refers to the economy of intangibles as the capital of ideas, encompassing assets such as software, databases, R&D, design, studies, and know-how, among many others. The problem is that, until recently, few were able to calculate the value of an intangible asset, but in the knowledge era, it is one of the most attractive investments.

  1. The ‘cloud coworking’ revolution

Transparent Business is a SaaS platform that offers solutions for real-time monitoring of employees connected online, coordinating remote work teams, and providing information on the cost and status of projects. In addition to helping companies to manage small groups effectively, it ensures a 15% to 40% increase in productivity. The aim is to create platforms designed to increase the productivity of remote workers.

  1. Wearable technology for people with disabilities

OrCam aims to become a new Israeli unicorn. It is a machine vision company created by the same founders of Mobileye, Professor Amnon Shashua (CTO) and Ziv Aviram (CEO). OrCam develops wearable technology for blind or visually impaired people. It is a device consisting of an advanced optical sensor that captures an image of its surroundings and communicates the information to people audibly, without any connection to the Internet.

  1. The second-hand market

second hand goods

Although some people relate the prosperity of the second-hand market to the crises, the truth is that it has been growing steadily for some years now. It is closely linked to the circular economy.

  1. Capitalism in the slow society

The slowdown we are experiencing will force us to redefine the KPIs we measure for companies. We may see new things, valuations with PER (price-earnings ratio) in line with the profit forecast for the next five years, which will be significantly lower for some sectors. Once again, ESG (environmental, social, and corporate governance) will be a fundamental component of company valuations.

Important conclusion

Starting a business isn’t easy and before choosing a particular business idea as your main vector, it is recommended to do a deep research and run your idea through a rul of “Three Why’s”. Once you are sure you’ve chosen the right idea, do all your best to conquer the market and don’t forget to enjoy the process of establishing your own business.

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